This is what chasing a dream looks like...

Once upon a time… a woman lost her job. She didn’t do anything wrong, in fact her company appreciated her gifts and talents enough to create a new position for her, but it wasn’t what she yearned for.

What she yearned for was to be an entrepreneur, who could work from anywhere, who would live near the ocean and have the financial freedom to travel. She also yearned for romance and a partner who would be her cheerleader, friend and lover.

She dared to take the leap. 

She left the convenient, six-figure job, made her side-hustle her full-time-entrepreneur-hustle, sold most of what she owned, packed up her convertible Mustang and headed West.

Today, she’s working on a balcony overlooking the ocean.

She’s making big plans with her business and attracting new clients.

She’s making new friends.

She’s living the life she yearned for.

Does she have it all? No.

She hasn’t attracted her romantic partner.

The home is a friend’s, not hers.

She hasn’t done much traveling yet.

She’s scared sometimes.  

She doubts herself and the risk she took from time-to-time.

Some sometimes she thinks she’s crazy, as a woman-of-a-certain-age, to risk it all for a business she believes in, the people she serves, the lifestyle she yearns for, romance and financial freedom on top of that!!

She is entirely toooooo much!

And I love her! She’s bold and brave. Flawed and perfect all at the same time.

She’s learning how to heal herself by loving herself, rather than thinking there is something wrong with her that needs fixing. Love. It’s simple and powerful.

And, of course, she is me. You probably guessed that about two sentences into my story.

Now, I want to ask you, is there something you are yearning for?

It may not be a whole-life-make-over like I’ve done. 

Whatever it is. I promise you, it’s waiting for you to come get it.

It’s yearning for you as much as you yearn for it.

I’ve got three spots open right now for new clients if you want a little coaching to help you get there faster and have a guide for your journey.

It’s what I do. It’s who I am.

Click here to book your 15-minute Discovery Call and we’ll talk about what you are yearning for.

The Best Things In Life

It's been an exciting couple of weeks! 

I've added another entrepreneur as a client. Like my other creative entrepreneur clients, she's a powerhouse of talent... and she knows she needs someone to keep her business organized and create a clear path for how to offer her services to her clients in ways that are effective and make her more profitable. 

Yes! Profit! I'm not ashamed to talk about profit and I unashamedly help all my clients make more money! Not just increase sales, but be more profitable. There's a difference. My clients become more profitable. 

Do you know what one of the biggest factors is to profitability? No matter what your business or career is? (Yep. This is for everyone, whether you work for someone else or own their own business) It's...

Mindset! 

Every business client I have will get coaching from me. We can employ master strategies, amazing sales funnels and have an enviable social media presence, and if our mindset is in scarcity, lack, wanting, telling us we aren't good enough, or don't have enough time, we're screwed. 

I've seen mindset ruin the best strategies, the best marketing, the best social media influence. 

You can't escape your mindset, so it's best to accept that and take the action necessary to neutralize the critical and diminishing thoughts we have and replace them with empowering and liberating thoughts. 

Easier said than done, right?

The best things in life usually are. But have no fear. I am here. 

This is what I do all day, every day. With my business clients, my life coach clients and myself. 

We learn how to become aware of the thoughts that cause resistance, stress and self-deprecation. Then we slay them. If they rear their ugly heads, we slay them again, until they are gone. 

We celebrate the freedom we are liberated to with each victory, large or small! 

In short, we Think Our Way to Success

I created a cool video program, Think Your Way to Success, so that you, and everyone who wants to liberate themselves from their stressful, deprecating thoughts, has a system for doing it. You can "do it yourself" with the program or you can get the program and then book a one-on-one private coaching session with me so we can work on your thoughts. I love a good DIY solution, but let's face it, we all need a little help. You'll go so much deeper with the Think Your Way to Success process if you have a private session and have me coach you through the steps. 

Just say No...

To your stressful, self-deprecating thoughts and Think Your Way to Success! Check it out and get it delivered to your inbox in minutes by clicking here

To add coaching go to my scheduler and book your first session, by clicking here. I'll send you an invoice. Right now, when you buy Think Your Way to Success you can get one session for $150. 

Let's do it! 

OK. Enough with the cliches. This program works. Treat yourself. You've earned your liberation! 

Love Yourself Into Life

I had a client recently who shared a self-destructive habit with me that she was ready to let go of. She had worked on it before with other trained professionals, without much affect. She wanted to see if I could help her.

We all have self-destructive habits. We may shop too much, drink too much, hurt ourselves physically, hook-up with abusive men (o women,) deny ourselves what we need and most of us shame ourselves with brutal self-criticism.

Whichever your current form of self-abuse is, I encourage you to work with it as I coached my client to. But, know before you start, this is a tad radical.

I want you to love yourself into life.

I hear you. There’s a cynical voice in your head right now that is saying, “that won’t work!.”

You think you need discipline or “fixing.”

Let’s face it, we often feel like we’re “broken” or “not good enough.” The obvious answer is to whip ourselves into shape!

I bet you’ve tried that. My clients try it.

It doesn’t work.

It isn’t sustainable.

We can’t discipline or beat ourselves into our next break-through.

Your next break-through, the one that changes you forever, will come from love.

A deep sense of how lovable and worthy you are. Period. No matter what.

Not loving yourself because you successfully complete certain tasks, or hit your ideal weight or stop a destructive behavior.

Loving yourself because you are. You are. You are a unique spark of the Divine.

 Created to spread your special magic into the world.

My client got her big break-through.

Are you ready for yours?

 

Email me and let me know what you’re ready to break-through in your life. We can get to work on loving you back to life this week!

Have you scared yourself today?

They say we should do something every day that scares us.

I’ve definitely been scaring myself a lot lately!

A move across country.

A new business.

A shift in my services in that new business.

Putting it all on the line, betting on my own success.

I can definitely say it’s worth it. Scaring yourself can create an avalanche of amazing experiences!

My word for 2019 is “Expand.”

It has turned out to be a very appropriate word!

When you scare yourself a lot, you expand a lot – or shrink back – not an option that interests me.

So, in a nutshell, that’s what I do with my clients. Whether they are business owners, sales people or individuals looking to have a break-through in their life, I facilitate expansion. Personal expansion and business expansion.

Is it work? Sure.

Are there rewards? Massive ones. For my clients and for me.

Are you ready to reap the rewards of expansion?

I’d love to help you do it. Let’s chat and see if we’re a good fit. You can book a 15 minute Discovery call here and we’ll figure it out.

Transforming into the new normal

Have you ever made such a dramatic change in your life that you created a new normal?

Maybe the transformation was thrust upon you from a life event: a move, divorce, marriage, started a family, sent your last kid to college, experienced a career, business or financial loss or breakthrough?

 Transformation means, “a thorough or dramatic change.”

 You may have noticed I’ve been pretty quiet since the end of 2018.

 I left Pennsylvania on December 27th and drove to Los Angeles. I arrived on New Year’s Eve. It was a dream come true (an intention actually from earlier in the year) to ring in 2019 in Southern California.

It was the first step in my move across the country that was full of trust in the unknown. I didn’t have a place to live (I still don’t), my business was very new (it still is) and I was struggling with my services, offerings and brand (I’m not anymore.) Something felt slightly “off,” and I couldn’t figure out what it was. I love coaching. I love liberating people to their wisdom and brilliance. So, why did things feel like such an uphill battle?

Not being independently wealthy, a big move and a new business, mixed with some brand uncertainty, also meant there were some financial challenges.

And yet… there was so much joy. So much certainty. Certainty that all this uncertainty and change that I was ushering into my life was intentional and purposeful.

I hung on and took the ride.

I didn’t talk about it on Facebook and I didn’t email you several times a week, like I have in the past, to give you the blow by blow.

In truth, I wasn’t sure what to say. So, I stayed quiet. I turned inward. I waited for my inner wisdom to lead the way.

That’s exactly what I tell my clients to do. Because I’m a big believer in, “it isn’t about the challenge, it’s about who you’re becoming.”

I kept becoming. I kept becoming a new version of myself.

“A thorough or dramatic change.”  Transformation. I am experiencing deep transformation.

 Some of it’s ugly. Some of it’s gorgeous! Sometimes I’m singing. Sometimes I’m crying.

Can you relate?

Are you in the midst of transformation?

Are you inviting transformation, as I did?

Or is life thrusting a transformation on you?

No matter what shape or size it comes in, I’m here for you. I am 100% clear that my gift is facilitating transformation. In my life. In my client’s lives. In my business. In my client’s businesses.

I am now 100% clear.

I am a transformation coach. I even made some changes to my website to better reflect my services, including biz consulting and operational support for entrepreneurs, and my commitment to sustainable transformation. Check it out, www.BrendaFlorida.com

I work with individuals and business owners who want transformation. They aren’t kicking and screaming against it. They are ready to embrace it. Ready to become the next version of themselves. To create a new normal in their lives, careers, relationships, business and how they contribute to the world.

 Do they get scared? Sure. Do they need help? Sure. Are they willing to invest in their transformation in order to experience the joy of living the next highest expression of themselves? You bet your life they are.

 Is transformation knocking on your door? Will you answer it?

Book a 15-Minute Discover Call here and we’ll chat about it.

There’s no better investment than the investment in your own transformation.

How to navigate any life transition. Really.

If you're in the middle of a transition, this episode is for you!

Whether you're changing jobs, starting a business, have an empty nest, moving to a new city or starting/ending a relationship, transition is a challenge.

Today I'll share with you my top three tips for navigating a transition, because, after two divorces, sending four kids to college, moving 14+ times in my adult life, changing jobs, careers and starting businesses, I am the Queen of Transitions!

Check out the program I mention, Think Your Way to Success. It will give you badass tools for taking the sting out of your stressful thoughts! To explore working with me one-on-one, so you get the support you need for your transition, email me and we’ll set up a time to chat. You deserve it!

What's the deal with the Law of Attraction? I'm not getting what I want!

If you've ever felt like that, I get it!

I felt it too, which is why in this episode I recently take a deep dive into the art of manifesting.

I’ve been working on several significant manifestations recently and I’ve learned a few things about why it works sometimes, and doesn’t seem to work other times.

Let me know what you're wanting to manifest and if you can relate to what I struggled with. Shoot me an email at brenda@brendaflorida.com and tell me about it!

Top Motivator for Change

We all have things we want to change. Whether it's a new habit we want to start, or something we want to stop doing. I'm curious about how you motivate yourself to change? Are you critical, judgmental or shaming? 

In this episode of Talk About it Tuesday, I'll share why I think love and self-acceptance are the best motivators!

Watch the episode here: 

Tell me what you want to change and how you're loving yourself into your next level! 

Can three hours change your life?

Three hours really can change your life!

Three hours. Radical change. Do you want it?

Stop for a moment and think about one thing, that if you experienced radical change in that area, would significantly improve your life. What is yours?

Is it:

  • Your business

  • Your job

  • A relationship

  • Your sex life - of lack of it

  • Your body

  • Your finances

  • Issues with your kids

  • An project you can't seem to start - or finish

Take the three hour test.

What if you devoted three hours of your time, not even three in a row? Three hours, over one or two months, and you experienced radical change, would it be worth it to you?

And what if that cost you $1,000, would you do it? Three hours. $1,000. Radical change.

If your answer is no, then I recommend you stop telling yourself that the issue is important. If the change you want isn't worth three hours of your time and a little bit of money (go back to your bank statement and look at everything you spend money on that isn't food, gas, and bills. You'll find a lot more than $1,000 that you could divert, for a month or two, to your radical change.)

If your answer is yes...

You passed the three hour test and you're in the right place.

Now, I'm going to invite you to create radical change in three hours. How will you do it? It's simple.

You show up for three, one hour, one-on-one sessions with me.

My clients experience radical change all the time. In three sessions they transform their businesses, their lives, their finances, their relationships, their sex life, whatever the issue is that they bring to the coaching session, my clients experiences change. It's freakishly effective!

Sound too good to be true?

Let me share a few stories from some of my current clients.

- One client was working towards self-confidence in her business. As an entrepreneur, you know that your level of confidence effects every aspect of your business. By the time we finished our session she had several significant insights that increased her self-confidence.

- One client, in her 70's, was wanting to turn up the heat in her sex life with her husband. I love coaching women into transformation in their sex lives. Most of us have tons of baggage, if not trauma, that impacts our sex lives, significantly. Coaching this client to feel and find the power of her sexual energy, was a joy for me and her. I'm sure her hubby was pretty happy too!

- A couple other clients are wanting to start a business or grow their business. They needed practical advice for financing, planning, strategy and marketing for their business. But, that's never everything an entrepreneur needs. Mindset is where it all starts or stops. You can have the best strategy in the world, but if your mindset is negative, you feel unworthy, you lack confidence, you don't think you're smart enough or went to the 'right' school or have a college degree, your mindset will silently sabotage every strategy you put into place. I worked with these clients to free their limiting mindset and get some great strategies in place.

Are you willing to devote three hours to your own radical change?

The cool thing is that when you're ready, change is ready. It's been waiting for you.

Here's all you need to do. 

  1. Book a 15 minute call with me. In 15 minutes you and I will both know if we are a good match and if I can help you with your specific issue. If I can't help you, I'll do my best to refer you to someone who can. Use this link to book the call. It's free and there's no obligation. This is where your radical change begins.

  2. Plan on spending three hours, that's one session, for one hour, over the next four to eight weeks. We'll have our sessions by phone so you don't need to travel or do anything other than be available and present during our call. You'll also want to bring an attitude of change with you. Be open and willing to radically change.

  3. You won't need to spend $1,000 for this radical change. You'll invest $495 for three sessions. Radical change is worth thousands of dollars, practically, emotionally and energetically. An investment of $495 makes it an easy, yes.

I can't wait to talk to you on our 15 minute call. There is nothing that thrills me more than coaching a person to their personal radical change!

Do you ever stress about money?

There's nothing that stirs up stress more than money!

I bet you can remember a time when you had the thought, "I don't have enough money." Maybe you had that thought today!

I have the cure for that thought, and any other thought that creates anxiety and stress!

It's all in my program, Think Your Way to Success.

Here's how it works.There are six videos. One outlines the entire process, the other five take each step individually. I'll walk you through all of it. It's not hard. Each video is only about 5 minutes long. There's also a worksheet you can use to help you. Then you put the process into action.

Let's take the thought, "I don't have enough money." I'm just going to run it through the first two questions so you get a taste of the magic that is waiting for you in Think Your Way to Success.

When I ask myself the first question, "Is it true?" or the second question,"Is it absolutely true?" and I slow down my frantic, freaked-out mind that is being driven by fear, I find my answer, and it's a, "no."

How do I know the answer is, "no?" Because I only have the money I have. I'm arguing with reality when I have the thought, "I don't have enough money."

I know what you're thinking, "but I actually DON'T have enough money. I can't pay my bills."

I hear you and I've been there, so I say this from experience. It's still not true.

When we argue with reality, it is stressful. What if I reframed my story. "I'm a woman without the money to pay all her bills, (if that's a fact, it's a fact and it doesn't not have to have shame or embarrassment with it. I'm also a woman who is 5'10. I don't have shame or embarrassment about that. If you have shame or embarrassment, there are other thoughts surrounding it that tell you good people, smart people, responsible people always have the money to pay their bills, etc.) and I'm grateful that new opportunities are always coming to me that allow me to receive more money. I am loving to myself during challenging times and I know there's always something for me to learn."

The reframe allows me to be in the same circumstance and not be stressed. Which thought will ultimately help me find a way out of my situation and into something more profitable for me? That's right, the reframe.

Here's the big lie your mind tells you, that by being afraid, or freaked out, or hyper-vigilant about anticipating the worst-case scenario, you'll be safer. It's not true. The best solutions are always found when we are calm and in an attitude of love and gratitude.

I'm not saying it's easy. You're going against thousands of years of fear-based programing, but I promise you, when you slay the stressful thought, even in the same circumstances, you miraculously find a solution. And it's a loving solution. Not a stressful, critical or shaming one.

Magic is available.

Think Your Way to Success is the tool.

Work the tool and find the magic. <3

Read more about Think Your Way to Success, and get it in your toolbox, here.

What do you wish for?

Let's not just make wishes for 2019.

Let's decide to make changes so that those wishes become reality.

The only thing standing between you and the wish you have, is a little bit of change.

Change can be scary, but I'm telling you, to decide not to change, is even scarier.

Here's what I promise you, you don't need to do it alone.

On January 7th, my new program, One Big Change is making its debut. Every week I'll send an audio recording, emails and challenges, PLUS, two, private coaching sessions, so that you can make the change you need to make so that your wish can come true! Register and get the info here.

Let's make your wishes come true in 2019!

Q's for the Sex Queen, Episode 2

The second episode of Q's for the Sex Queen out and ready for viewing!

Headphones are a good idea. I answer audience member’s questions honestly and clearly.

In this episode I answer questions about orgasms and aging, experimenting with a new variation of sex, or whether not to, sex as a way to created present moment awareness and more!

No two episodes are alike and the questions are submitted anonymously on my website so people ask interesting, honest questions.

If you want to submit a question for the next episode, use this link.

I Hate it When I Do This!!

We all compare ourselves to others.

And, when we do, we usually come us short.

Pretty soon we're telling ourselves we aren't doing enough, aren't smart enough, don't have enough money, etc.

Today, I'll share a simple and powerful method for getting yourself out of what I call, "compare and despair.'

Are you at the Intersection of Change?

As a Life Coach people often ask me, “what makes people ready for change?”

The answer is simple. The pain of staying the same is worse than the fear of change.

Change always means stepping into the unknown.

That’s uncomfortable for most of us. It seems so much safer to be in what we know.

Unfortunately, we often choose the known, even when it’s painful. Even when we are chronically unhappy, anxious and self-critical. We stay right there because we’re more afraid of what change will mean and how it will change our lives.  

But when you hit the intersection of change… everything… changes!

I’m sure you can think of at least one time in your life when you were there. You just suddenly knew, you couldn’t keep doing things the same way.

You said, “I can’t do this anymore!”

You might have:

·      Made a change in your career or business

·      Quit the job

·      Started the business

·      Decided to put boundaries in place in a relationship

·      Ended a relationship

·      Started dating

·      Taken the health of your body seriously and started working out or changing your diet

·      Stopped smoking, drinking more than you should or over-eating

 

You got to the intersection of change.

Once you get to that intersection you often need a guide. Someone to help you navigate all the unknowns that are coming up and how you got into the situation in the first place, so you don’t keep repeating the pattern.

That’s where I come in. When you’re at that intersection of change, you’re my favorite client! We work in partnership. I lead you to your inner-wisdom, power and courage. You get the clarity you want and a road map to making the changes you want.

To hear some of my clients talk about the transformations they’ve received, check out this YouTube Playlist.

If you’re at that intersection now, please don’t allow yourself to put it in reverse and back-up. Stay right there and get your resources lined up to navigate the change with you. There are a couple of ways I can help:

1.     Private, one-on-one coaching. This is when you really want to make fast, deep change in your life. Because we spend all our time focused on you and your problem that needs solving, I can coach you into a deeper understanding of yourself and the complexities of the problem. Everything is very specialized to you and what you want and need out of coaching.

2.     One Big Change – You guessed it. This is perfect when you want to create change in your life. It’s a combination of recoded lessons, weekly challenges and inspiration that are delivered to your inbox on Monday, Wednesday and Friday for four weeks. You get to keep all the recordings to listen to whenever you need a refresher. This is a combination of DIT and personal attention because you also get two, 30-minute private coaching sessions with me when you register for this program.

3.     Think Your Way to Success – This is a digital, DIY program. Once you register a link to the content (videos and a worksheet) are delivered to your inbox. You can watch the videos as often as you want and fill out worksheets to your heart’s content. The focus of this program is stressful thoughts. Change is stressful, and every stress comes with a thought. I’ll teach you how to slay the thought and liberate yourself to a more peaceful path that is full of possibilities you didn’t see before. It’s truly magical.

Not sure which option is best for you? Click here to schedule a 15-minute call and we’ll figure it out together. <3

My wish for you is to move into 2019 knowing you’ve invested in your growth, joy, freedom and abundance! There’s no better way to begin a new year!

Two things you can't avoid

No, not death and taxes.

It’s change and sex.

Life changes. Relationships change. Careers change. Kids cause all kinds of change. Moving changes everything. Aging changes things. Finances change.

 Sometimes we choose change, sometimes it chooses us, but it’s coming, no matter what.

Sex.

Why did I have to bring that up, you ask?

That’s why! Because whether we like it or not, it’s a natural part of life. Whether you’re having it, or not. Whether you’re getting as much as you want. Whether your partner wants as much, or as little as you. Whether you’re single and wanting someone to have it with.

 We can try to not think about it, but it’s always there.

Enter, Life Coach.

As a coach, everything I coach clients through has something to do with these two.

The client wants change and needs help creating it.

Change happened to the client and they need help navigating it and learning how to see life from a new perspective.

They are frustrated sexually because they aren’t getting what they want, whether that’s more of it or less of it. They want to experiment or change something and they aren’t sure how to address it with their partner, or they are trying to sort through how they even feel about sex after a sexually bothersome or abusive situation. Where the hell do you go to talk to someone about and of that??

Right here.

These two, change and sex, are in my zone of genius. I eat problems like this for lunch, then come back for more!

There’s something thrilling about liberating someone else to the freedom, clarity and joy that is possible when they solve problems and explore what’s possible.

I’m like a possibilities expert. I’ll help you find what’s possible, whether you’re where you’re at by choice or change. Your decision or someone else’s.

There are three ways we can work together.

They’re all easy. They all get you results. What’s best for you based on the problem you want to solve and your style for learning new skills. Some folks are super DIY. Other’s need more personal attention.

1.     Think Your Way to Success – This is a digital, DIY program. Once you register a link to the content (videos and a worksheet) are delivered to your inbox. You can watch the videos as often as you want and fill out worksheets to your heart’s content. The focus of this program is stressful thoughts. Change is stressful, and every stress comes with a thought. I’ll teach you how to slay the thought and liberate yourself to a more peaceful path that is full of possibilities you didn’t see before. It’s truly magical.

2.     One Big Change – You guessed it. This is perfect when you want to create change in your life. It’s a combination of recoded lessons, weekly challenges and inspiration that are delivered to your inbox on Monday, Wednesday and Friday for four weeks. You get to keep all the recordings to listen to whenever you need a refresher. This is a combination of DIT and personal attention because you also get two, 30-minute private coaching sessions with me when you register for this program.

3.     Private, one-on-one coaching. This is when you really want to make fast, deep change in your life. Because we spend all our time focused on you and your problem that needs solving, I can coach you into a deeper understanding of yourself and the complexities of the problem. Everything is very specialized to you and what you want and need out of coaching.

Not sure which option is best for you? Click here to schedule a 15-minute call and we’ll figure it out together. <3

Freebies

I always like to provide free ways for people to work with me as well. I create quality content and love the emails and messages I get back about how inspiring and helpful my blogs, masterclasses and videos are to people. Which, by the way, always makes my day! If you aren’t on my email list, click here to sign up.

There’s an ongoing conversation about sex, it’s challenges, curiosities, impact on relationships, how to get comfortable when you’re back in the dating game, etc. going on through my YouTube Playlist, Qs for the Sex Queen. You can submit questions anonymously through my website here, and watch the videos here. A new episode is coming out in the next few days, so submit your questions now and I’ll answer them in that episode.

If you’re a woman, I have a free Facebook Group that is awesome! You’ll get support and tons of positive information and affirmations for you and your journey. Join that group here and answer two easy questions. I’ll have you added in no time! Private FB Group request to join.

Let’s end 2018 and begin 2019 with all the tools and yummy goodness available to us and have a rockin 2019!!

Everything Begins With a Thought

Every invention, piece of art, new technology or way of life, begins with a thought.

"I'd like to travel more."

"I want to paint."

"I want to start a business."

"I want to make more money."

Then come the thoughts of diminishment. "You can't do that!" "Who do you think you are." "You're not good enough."

In today’s video I'll show you how to breakthrough that thought and live the life of your dreams. 

Get all the details on Think Your Way to Success right here.