Have you ever experienced failure?

I have! Epic failures! 

I was recently the guest on Matt Brown’s podcast, The Secrets of #Fail and talked about my failures as I started my life coach practice. It was a great conversation and I hope you listen to it HERE.

Whether you’re an entrepreneur, parent, spouse, lover… ok, let’s say, if you’re a human being… you’ve experienced failures. 

Failure isn’t the problem. It’s how we deal with it! 

Failure is an invitation to look inward and discover the limiting belief, erroneous belief, or programming from your family and culture that is fueling that failure. And what you find may surprise you! 

I was having business and financial failures a few years ago and thought it was a failure in strategy, marketing or something else business or money related. 

But, it wasn’t. My business and financial failures were actually a result of a deeply held belief that I wasn’t worthy of the business, money and life that I desired! Wow! It surprised me, because consciously, I felt worthy. 

The unworthiness was deep in my subconscious. I needed coaching to help me find it and heal it. 

That’s what I do every day! I coach people so they can find the subconscious patterns, habits and beliefs that are wreaking havoc in their lives. 

We all have them. There’s no shame or judgment in them! 

I’m here to assure you, we can find it and heal it. 

I’d love to hop on a 15-Min Connection Call and see the time is right to work with me one-on-one. I’ve got a couple openings so now’s the time! Book your free call RIGHT HERE.

Where do you want to be?

I have a lot of clients who know where they are. 

• They are sick of having the same fight with their spouse/lover over and over. 

• They are tired of struggling in their business or career.

• They are angry at themselves for not having the difficult conversation with that difficult person in their life.

• They are exhausted from doing so much for others and running out of time to take care of themselves. 

They also usually know where they want to be. 

• They want to feel in charge of their life.

• Make decisions that prioritize what they want and need.

• Get clarity on the career or business issue.

• Have the courage to have that difficult conversation.

So how do they get there? 

That’s the question I’m answering today’s podcast episode on Uncover and Elevate.

You can listen to today’s episode HERE.

If you like Today’s Episode, please don’t hesitate to post a 5-Stars review if you’re listening to the Podcast on Apple iTunes or Spotify and leave us a review telling us how our podcast helped you in a specific aspect of your life. It makes me so happy to see listeners' feedback because it motivates me to create content that is impactful for you and other listeners.

How Does People Pleasing Impact Success?

Often our gifts and talents as a people pleaser help us succeed at work, or in our business…. Until our people pleasing gets in our way. 

When we keep our gifts and talents expressed from the perspective of what’s in my highest good right now? What interests me? What do I want? Then you are using your people pleasing habits as a super-power instead of something that diminishes, exhausts and overwhelms you. 

In today’s episode of Liberate Your People Pleaser I share a very personal story of my professional career where I ended up taking a “mis-step” because I wasn’t tuning into what was in my highest good. 

You’ll get the tools I used to get myself back into alignment with my highest good. 

I’d love to hear how the tools are working for you or if you have a question as you continue to liberate your people pleaser! 

Listen to today’s episode HERE. 

The Truth About Power 💥

In today’s episode of Liberate Your People Pleaser I’m diving into Power. 

What it is. What it’s not. 

How do we “lose” it? 

How do we get it back? 

This is a topic I am an expert in! I’ve given away my power many times and I’ve learned how to get it back. 

Today, I’ll tell you all about it! 

Get ready for a powerful episode! 

Listen here. 

Setting boundaries at work is different. Right?

I get this a lot from clients and when I’m conducting leadership development classes. 

We can’t set boundaries at work. After-all, we’re being paid to do what we’re told. 

Or, being paid to “manage” others, so that includes fixing the things they do wrong, or staying late to finish the project they are behind on, etc. 

In today’s episode of Liberate Your People Pleaser I’m going to challenge some of those thoughts. 

There’s a difference between managing and over-functioning for someone else. 

There’s a difference between being paid to do a job and never saying no. 

Join me for a practical and powerful conversation about leaving behind our people pleasing habits when we go to work. 

As always, I can’t wait to get your comments and feedback! 

If you’ve got a question you’d like for me to answer, please submit it to me! Use this LINK to scroll to the bottom of the page and submit your question. I can’t wait! 

Get today’s episode HERE.

You Deserve a "Yes!"

Summer is nearing its end. 

Did you do the things you wanted to? 

Or are you like most of us, looking back, thinking, “where the hell did summer go?” 

It’s the perfect time to re-group. 

To grab your “yes!” for the summer!

What do you want? What are you longing for? 

·     Sleep

·     Self-care

·     Self-love 

·     To start a project, you’ve been putting off

·     To deal with a relationship or issue that just won’t go away!

This is where I come in. 

That’s my super-power. 

Helping clients find their truth (not mine, not societies, not their spouses, or mother’s) and take action that gives them the, “Yes!” they’ve been longing for. 

What sort of “Yes!” can you expect when you work with me? Good question. 

Here are some examples.

MY CLIENTS HAVE:

• Learned how to stop putting everyone else’s needs ahead of their own so they can finally take care of themselves and pursue their own passions

• Stopped the cycle of shame and pursued an entrepreneurial dream

• Activated confidence, emotionally and sexually, to begin dating, after a relationship ended badly

• Found the blocks that led to overwhelm, and the clarity needed to change their business offerings

• Found the confidence needed to leave a marriage that wasn’t in alignment anymore

• Ended the pattern of getting into romantic relationships that didn’t support them

• Released professional blocks and limiting beliefs that kept her professional performance and income limited which increased her income and status in her company

• Gained the confidence to pursue new employment opportunities after being fired

• Let go of past traumas to pursue the lifestyle, relationships and careers they never felt worthy of

Here’s what one of my recent clients told me after her final session: “I really do feel like a shiny new person Brenda. Thanks be to you always. You have changed my life forever.”

Now, I’d call that a “Yes!”  

Come get yours. 

I’ve got a few spots open for one-on-one clients right now. 

I’d love to talk to you and see if I can help you and if so, how. 

Say, “Yes!” to a 15-minute Discovery Call and we’ll figure it out. Click here to check out my coaching page and schedule your Discovery Call today. 

When does, "no," really mean, "yes?"

I’ve had a lot of clients recently who are working to get clarity on saying, yes or no to something.

• Do I say, yes or no, to the job offer?
  

• Do I say, yes or no, to leaving my relationship?
  

• Do I say, yes or no, to dating? Or a particular person I’m dating?
  

• Do I say, yes or no, to taking a vacation with my best friend and leave my family at home?
  

• Do I say, yes or no, to starting or expanding my business?
  

• Do I say, yes or no, to leaving my hometown behind and moving to the beach?
  

What are you wanting to say, yes, or no to?

Every time we say, no, to something, we are saying, yes, to something else.

We can’t say yes, all the time. Even when things sound interesting or fun because when we say, yes to that, we are probably saying, no, to something else. And it’s also true, and I doooo sooooo love this… that when I say, no, to something, or someone, I am saying, YES! To something, or someone else.

I’ve had the same question on my mind. I have lovely business clients. I freakin love helping solo-entrepreneurs manage and grow their businesses! That’s an easy, yes! I have one-on-one clients working on their relationships, careers, and how to expand into the life they’ve been dreaming of. Again, easy, "Yes!"

I also have two collaborative projects I’m working on that thrill me! It’s too soon to tell you about them, but imagine getting three or four of your favorite people together and creating something that will positively make the world a better place? Pretty damn exciting!!

So, what do I say no to? I have a certain amount of creative and business energy. I won’t sacrifice self-care and relationships for “work.” I used to do that and the one thing I know is that it’s not sustainable.

I have to do what I coach clients to do. I have to figure out what to say no to, so I have the time, space and energy for the things I want to say, yes, to!

Here goes! I won’t be taking any one-on-one clients after July 1, 2019. If you’ve been thinking about working with me in that profoundly productive environment of 1:1 coaching, now is the time to say, YES!

You can get a six-session package for $850 (or two payments of $435) – this is most client’s favorite because with six sessions they experience a lot of break-throughs; or… a three-session package that is $495 (or two payments of $255.)

If you want to book a 15-minute Discovery Call to decide which is best for you, we can do that, we just need to do it before July 1st. 

Hit reply and let me know:

1.     Yes! I want six sessions!

2.     Yes! I want three sessions!

3.     Yes! I want a Discovery Call!

Hope is not a plan

Hope is not a plan      

Anderson Cooper said it first, during hurricane Katrina, and it still rings true.

Hope is not a plan.

Not a plan for change. 

Not a plan for safety.

Not a plan for your business.

Not a plan for your relationships

Not a plan for your finances.

Not a plan for taking a vacation.

Not a plan for bringing pleasure into your life.

Let’s make a plan.

As a life coach people come to me when they are ready to do something other then “hope” things get better.

They’ve tried ignoring the problem.

They’ve tried “hoping” it will go away or change.

Then, they decide, “I need a plan.”

They reach out to me we roll our sleeves up and we start the plan. From day one, session one, the plan begins.

Are you ready to stop hoping and start planning?

Let’s talk.

Right now, do this one thing. Click here to schedule a free Discovery Call and we’ll figure out your plan. Take the first step towards your plan.

Don’t “hope” things will get better. Make them better.

This is what chasing a dream looks like...

Once upon a time… a woman lost her job. She didn’t do anything wrong, in fact her company appreciated her gifts and talents enough to create a new position for her, but it wasn’t what she yearned for.

What she yearned for was to be an entrepreneur, who could work from anywhere, who would live near the ocean and have the financial freedom to travel. She also yearned for romance and a partner who would be her cheerleader, friend and lover.

She dared to take the leap. 

She left the convenient, six-figure job, made her side-hustle her full-time-entrepreneur-hustle, sold most of what she owned, packed up her convertible Mustang and headed West.

Today, she’s working on a balcony overlooking the ocean.

She’s making big plans with her business and attracting new clients.

She’s making new friends.

She’s living the life she yearned for.

Does she have it all? No.

She hasn’t attracted her romantic partner.

The home is a friend’s, not hers.

She hasn’t done much traveling yet.

She’s scared sometimes.  

She doubts herself and the risk she took from time-to-time.

Some sometimes she thinks she’s crazy, as a woman-of-a-certain-age, to risk it all for a business she believes in, the people she serves, the lifestyle she yearns for, romance and financial freedom on top of that!!

She is entirely toooooo much!

And I love her! She’s bold and brave. Flawed and perfect all at the same time.

She’s learning how to heal herself by loving herself, rather than thinking there is something wrong with her that needs fixing. Love. It’s simple and powerful.

And, of course, she is me. You probably guessed that about two sentences into my story.

Now, I want to ask you, is there something you are yearning for?

It may not be a whole-life-make-over like I’ve done. 

Whatever it is. I promise you, it’s waiting for you to come get it.

It’s yearning for you as much as you yearn for it.

I’ve got three spots open right now for new clients if you want a little coaching to help you get there faster and have a guide for your journey.

It’s what I do. It’s who I am.

Click here to book your 15-minute Discovery Call and we’ll talk about what you are yearning for.

The Best Things In Life

It's been an exciting couple of weeks! 

I've added another entrepreneur as a client. Like my other creative entrepreneur clients, she's a powerhouse of talent... and she knows she needs someone to keep her business organized and create a clear path for how to offer her services to her clients in ways that are effective and make her more profitable. 

Yes! Profit! I'm not ashamed to talk about profit and I unashamedly help all my clients make more money! Not just increase sales, but be more profitable. There's a difference. My clients become more profitable. 

Do you know what one of the biggest factors is to profitability? No matter what your business or career is? (Yep. This is for everyone, whether you work for someone else or own their own business)​ It's...

Mindset! 

​Every business client I have will get coaching from me. We can employ master strategies, amazing sales funnels and have an enviable social media presence, and if our mindset is in scarcity, lack, wanting, telling us we aren't good enough, or don't have enough time, we're screwed. 

I've seen mindset ruin the best strategies, the best marketing, the best social media influence. 

You can't escape your mindset, so it's best to accept that and take the action necessary to neutralize the critical and diminishing thoughts we have and replace them with empowering and liberating thoughts. 

Easier said than done, right?

The best things in life usually are. But have no fear. I am here. 

​This is what I do all day, every day. With my business clients, my life coach clients and myself. 

We learn how to become aware of the thoughts that cause resistance, stress and self-deprecation. Then we slay them. If they rear their ugly heads, we slay them again, until they are gone. 

We celebrate the freedom we are liberated to with each victory, large or small! 

In short, we Think Our Way to Success. 

I created a cool video program, Think Your Way to Success, so that you, and everyone who wants to liberate themselves from their stressful, deprecating thoughts, has a system for doing it. You can "do it yourself" with the program or you can get the program and then book a one-on-one private coaching session with me so we can work on your thoughts. I love a good DIY solution, but let's face it, we all need a little help. You'll go so much deeper with the Think Your Way to Success process if you have a private session and have me coach you through the steps. 

Just say No...

​To your stressful, self-deprecating thoughts and Think Your Way to Success! Check it out and get it delivered to your inbox in minutes by clicking here. 

To add coaching go to my scheduler and book your first session, by clicking here. I'll send you an invoice. Right now, when you buy Think Your Way to Success you can get one session for $150. 

Let's do it! 

OK. Enough with the cliches. This program works. Treat yourself. You've earned your liberation! 

Have you scared yourself today?

They say we should do something every day that scares us.

I’ve definitely been scaring myself a lot lately!

A move across country.

A new business.

A shift in my services in that new business.

Putting it all on the line, betting on my own success.

I can definitely say it’s worth it. Scaring yourself can create an avalanche of amazing experiences!

My word for 2019 is “Expand.”

It has turned out to be a very appropriate word!

When you scare yourself a lot, you expand a lot – or shrink back – not an option that interests me.

So, in a nutshell, that’s what I do with my clients. Whether they are business owners, sales people or individuals looking to have a break-through in their life, I facilitate expansion. Personal expansion and business expansion.

Is it work? Sure.

Are there rewards? Massive ones. For my clients and for me.

Are you ready to reap the rewards of expansion?

I’d love to help you do it. Let’s chat and see if we’re a good fit. You can book a 15 minute Discovery call here and we’ll figure it out.

Transforming into the new normal

Have you ever made such a dramatic change in your life that you created a new normal?

Maybe the transformation was thrust upon you from a life event: a move, divorce, marriage, started a family, sent your last kid to college, experienced a career, business or financial loss or breakthrough?

 Transformation means, “a thorough or dramatic change.”

 You may have noticed I’ve been pretty quiet since the end of 2018.

 I left Pennsylvania on December 27th and drove to Los Angeles. I arrived on New Year’s Eve. It was a dream come true (an intention actually from earlier in the year) to ring in 2019 in Southern California.

It was the first step in my move across the country that was full of trust in the unknown. I didn’t have a place to live (I still don’t), my business was very new (it still is) and I was struggling with my services, offerings and brand (I’m not anymore.) Something felt slightly “off,” and I couldn’t figure out what it was. I love coaching. I love liberating people to their wisdom and brilliance. So, why did things feel like such an uphill battle?

Not being independently wealthy, a big move and a new business, mixed with some brand uncertainty, also meant there were some financial challenges.

And yet… there was so much joy. So much certainty. Certainty that all this uncertainty and change that I was ushering into my life was intentional and purposeful.

I hung on and took the ride.

I didn’t talk about it on Facebook and I didn’t email you several times a week, like I have in the past, to give you the blow by blow.

In truth, I wasn’t sure what to say. So, I stayed quiet. I turned inward. I waited for my inner wisdom to lead the way.

That’s exactly what I tell my clients to do. Because I’m a big believer in, “it isn’t about the challenge, it’s about who you’re becoming.”

I kept becoming. I kept becoming a new version of myself.

“A thorough or dramatic change.”  Transformation. I am experiencing deep transformation.

 Some of it’s ugly. Some of it’s gorgeous! Sometimes I’m singing. Sometimes I’m crying.

Can you relate?

Are you in the midst of transformation?

Are you inviting transformation, as I did?

Or is life thrusting a transformation on you?

No matter what shape or size it comes in, I’m here for you. I am 100% clear that my gift is facilitating transformation. In my life. In my client’s lives. In my business. In my client’s businesses.

I am now 100% clear.

I am a transformation coach. I even made some changes to my website to better reflect my services, including biz consulting and operational support for entrepreneurs, and my commitment to sustainable transformation. Check it out, www.BrendaFlorida.com

I work with individuals and business owners who want transformation. They aren’t kicking and screaming against it. They are ready to embrace it. Ready to become the next version of themselves. To create a new normal in their lives, careers, relationships, business and how they contribute to the world.

 Do they get scared? Sure. Do they need help? Sure. Are they willing to invest in their transformation in order to experience the joy of living the next highest expression of themselves? You bet your life they are.

 Is transformation knocking on your door? Will you answer it?

Book a 15-Minute Discover Call here and we’ll chat about it.

There’s no better investment than the investment in your own transformation.

How to navigate any life transition. Really.

If you're in the middle of a transition, this episode is for you!

Whether you're changing jobs, starting a business, have an empty nest, moving to a new city or starting/ending a relationship, transition is a challenge.

Today I'll share with you my top three tips for navigating a transition, because, after two divorces, sending four kids to college, moving 14+ times in my adult life, changing jobs, careers and starting businesses, I am the Queen of Transitions!

Check out the program I mention, Think Your Way to Success. It will give you badass tools for taking the sting out of your stressful thoughts! To explore working with me one-on-one, so you get the support you need for your transition, email me and we’ll set up a time to chat. You deserve it!

Calling all Women Entrepreneurs!

I love women entrepreneurs!

Here’s what I want for all of us… 

Let’s be the Queen of our business.

A Queen is bold.

She’s brave.

She’s thoughtful in her endeavors.

She leads her Queendom with clarity and confidence.  

She makes decisions and trusts her judgement.

She gets advice when needed. After considering the advice, she stands in her truth and power, whether others agree or disagree, knowing that she must be true to her own inner wisdom.  

She enjoys her position, her wealth and her influence in the Queendom, without guilt or shame.

She knows she is worthy. Capable. Competent.

Is it easy? No.

Does she always know she is right? No.

Does she ever experience doubt? Of course she does. She is human and she accepts that truth as well.

She makes mistakes and forgives herself.

As the Queen she also knows she knows she has been chosen for this life. To lead. To serve.

She showers herself with love and care. She allows herself pleasure. She knows when she is happy and healthy she serves her Queendom from the highest expression of herself.

Whether she has a man beside her as king, or in her bedroom as a lover, she takes charge of her own sexual pleasure. She knows what her body wants. She can express those desires to her lover and she takes responsibility for her sexual needs and desires, alone or with her lover.

She keeps her heart and mind focused on what she wants for herself and for her Queendom, moving through her day with dignity, power and grace. Offering gratitude for everything.

She does not tolerate cruelty. She knows when to say no. And doesn’t allow others to use her power for their benefit. She knows that not everyone around her has pure intentions. She stands firm in her boundaries, never diminishing her wants, desires or values, goals. She speaks with clarity and confidence.

She never apologizes for her position, her beauty, power or her decisions.

She knows she is a work in progress and that every challenge is a lesson that causes her to become a better version of the Queen she already is.

Will you stand with me and be the Queen of your business and life?  

Join me for my upcoming Masterclass, Be the Queen of your Business, September 27th at 7 pm Eastern, 4 pm Pacific. Register here and get your crown ready!