coaching

3 Steps to Getting Your Dream Into The World! 👣

Do you have a project, business or creative dream that you want to get into the world, but it just doesn't seem to be happening?

You might feel like you don't have the:

  • Time

  • Money

  • Strategy

  • Connections

  • Or some other elusive, magical thing that you aren't sure what it is, but you must not have it because this dream isn't going anywhere!

Don't let your dream get stalled!

I had a client hire me recently. She's had her online business for a couple of years.

She's very good at what she does and has had some success. She's taken lots of programs and worked with lots of really smart people to help her know how to build and grow her business.

Why did she hire me?

She needs a business coach, mentor, "get-it-done" accountability partner in her life!

I am a pro at getting things out in the world. Not to brag, but I always have been. This is one of those 10,000 hour things.

Maybe you've read Malcom Gladwell's book, Outliers: The Story of Success, he explains that the key to success in any field seems to be practicing a specific task for 10,000 hours.

I've definitely got 10,000+ hours of gettin-it-done and making-it-happen!

From raising a large family, mostly alone, to starting three businesses and running business for others.

In my own emotional and spiritual awakening I've probably spent 100,000 hours (not a typo) taking something from a concept or ideal, to something I am practicing, in a practical way, in my life.

I love people with ideas, dreams and visions of what they want to do in the world. But, not everyone is good at getting those visions, dreams and ideas out into the world.

That's okay. You don't have to be good at everything!

That's where I come in.

I coach people on how to get their specific project, business or dream out into the world.

This isn't a digital program, because these situations are unique and need a one-on-one strategy.

Three keys I'll offer to help you, right now, with your project, dream or vision:

1. Accept that you are a better visionary, and maybe even a great planner, but not as good at actually making it happen out in the world. It's nothing to be ashamed of.

2. Hire a coach or partner, like me, who has proven experience in "gettin-it-done." You don't want to risk hiring someone with a lot of ideas or concepts about how you "should" get-it-done. Make sure they've done it themselves. You don't want to hire someone who teaches what they can't do.

3. Be willing to do the work your coach gives you. Yes, you'll be uncomfortable at times. Yes, you'll get scared. That happens to all great people as they push their comfort zone farther and farther. You'll be alright. If I'm your coach, you can count on me to be beside you and help you through that discomfort. This is the hardest part. But, think about it, everyone you admire, has been in the same position. All the great ones pushed up against their comfort zone. They are great because they kept going!

I would be thrilled and honored to help you get your dream out in the world.

Hit "reply" and let's talk about if, and how I can help, or go ahead and schedule a 15 minute Discovery Call with this link, and we'll figure it out.

The world needs your dream. If you don't do it, no one else can.

The Sick Baby that Changed Everything!

Do you have anything in your life, right now, that is bugging the hell out of you?

I do.

It might be a job that drives you nuts or sucks you dry.

Or a relationship where you don’t feel seen or heard and you feel like you want to scream half the time!

It could be your finances, you hate where you live, your car broke down…again… or any number of other things you want to be different.

If I could wave a magic wand and those things would begin to transform into something new… would you like that?

You’ve come to the right place.

I was given the wand today by one of my teacher’s, Kai Shanti. Check out her YouTube Channel and you’ll get to know her magic.

We were talking about a few of the things in my life that are bugging the hell out of me. I am totally, 100% aware that I am resisting them. And I know better. As someone famous said, “What you resist, persists.”

But, knowing you’re resisting and being able to stop it, are two different things.

Yes, I help clients get out of their own resistance all the time. That doesn’t mean I don’t need a little help getting out of mine. We don’t let surgeons operate on themselves for a reason.

At any rate, as I was lamenting my awareness that I was resisting, but also how stuck I was in it, she gave me this perfect metaphor and it changed everything. Instantly.

A sick baby.

She asked me, if I had a sick baby, would I still love it?

Of course I would! I have four kids, this is a metaphor I can totally relate to. If you don’t relate to it, that’s cool, substitute a pet of some sort, or a plant. If you love something or someone and they get sick, you still love them. Your love doesn’t diminish because they are a total pain in the neck!

Let’s face it, sick babies, pets, even plants, can be a pain in the neck. There’s the constant caring for them, which means you probably aren’t getting the rest you need. There are the Dr./Vet/Botanist visits that cost money, take time and aren’t always that helpful. Need I go on?

And, it never changes your love for him/her/it. In fact, sometimes your love deepens.

What if we applied that to ourselves?

Forget the irritating boss, co-worker, spouse, boyfriend/girlfriend, your finances, your credit score, where you live, etc.

Look at you. Everything about you and your life at the moment. And just like you would do with that sick baby, love it. Love everything about it. Just love it.

When we are in love, pure love, we know that somehow, things will be okay. We’ll get through it. A solution will show itself.

Do we try to change it? Sure.

We don’t look at a sick baby and say, “you’re going to be a sick baby the rest of your life.”

Hell no!

We look for medicine, we look for people who have healed from the disease and see what we can learn, we do research, we try different things. We never give up.

And, we never stop loving the baby. Whether all the things we try work or not.

Today, I encourage you to do what I did.

Love the fucking sick baby!! Love the hell out of her.

Love is always the best way to find a solution or notice a synchronicity or get some inspired action.

Love is the opposite of resistance. You can’t resist the baby and love the baby, so without even trying, your resistance will drop away, because of the power of your love.

I’d be honored to help you figure out how to love your sick baby and move towards whatever the path to healing is.

I’ve got a few spots open for one-on-one clients. Let’s explore if it’s right for you. Book a free 15-minute Discovery Call and we’ll figure it out and go from there.

You might also like my 100 Days of Living Orgasmically video series. Yes, I’m using orgasm as a metaphor, and it’s an amazing one. Check out the entire playlist here. You can’t live orgasmically if you’re not loving your sick baby. This I know for sure.

You Deserve a "Yes!"

 

Summer is nearing its end. 

Did you do the things you wanted to? 

Or are you like most of us, looking back, thinking, “where the hell did summer go?” 

It’s the perfect time to re-group. 

To grab your “yes!” for the summer!

What do you want? What are you longing for? 

·     Sleep

·     Self-care

·     Self-love 

·     To start a project, you’ve been putting off

·     To deal with a relationship or issue that just won’t go away!

This is where I come in. 

That’s my super-power. 

Helping clients find their truth (not mine, not societies, not their spouses, or mother’s) and take action that gives them the, “Yes!” they’ve been longing for. 

What sort of “Yes!” can you expect when you work with me? Good question. 

Here are some examples.

MY CLIENTS HAVE:

  • Learned how to stop putting everyone else’s needs ahead of their own so they can finally take care of themselves and pursue their own passions

  • Stopped the cycle of shame and pursued an entrepreneurial dream

  • Activated confidence, emotionally and sexually, to begin dating, after a relationship ended badly

  • Found the blocks that led to overwhelm, and the clarity needed to change their business offerings

  • Found the confidence needed to leave a marriage that wasn’t in alignment anymore

  • Ended the pattern of getting into romantic relationships that didn’t support them

  • Released professional blocks and limiting beliefs that kept her professional performance and income limited which increased her income and status in her company

  • Gained the confidence to pursue new employment opportunities after being fired

  • Let go of past traumas to pursue the lifestyle, relationships and careers they never felt worthy of

Here’s what one of my recent clients told me after her final session: “I really do feel like a shiny new person Brenda. Thanks be to you always. You have changed my life forever.”

Now, I’d call that a “Yes!”  

Come get yours. 

I’ve got a few spots open for one-on-one clients right now. 

I’d love to talk to you and see if I can help you and if so, how. 

Say, “Yes!” to a 15-minute Discovery Call and we’ll figure it out. Click here to check out my coaching page and schedule your Discovery Call today. 

What do depression, kindness and cocktails have in common?

Mark your calendar!!

Wednesday, July 3, at 5 pm Pacific and 8 pm Eastern join me and my special co-host, Alyssa Crawford for Cocktails and Coaching!

Alyssa has a beautiful story of how she went from postpartum depression into becoming a functional fitness trainer who specializes in prenatal and postpartum fitness and is certified in Applied Functional Science.

If you're like me and you're way past the age of postpartum depression, don't walk away!

Alyssa's gift reaches way beyond her specialty of working with moms. This quote from her, says it all, "my number one message to my clients, and anyone who will listen, is that in order to be successful... whether that is losing weight, toning up, eating better, working out for better heart function... in order to be successful, you must be kind to yourself."

BAM. Mic drop.

And, that's why I love her and her work! Kindness.

You can follow Alyssa on Instagram @healthy_4_mamas.

Join Alyssa and me on Wednesday. Whatever pre-Fourth of July plans you may have can wait. You can give yourself the gift of this hour with us to get your questions answered and discover how kindness can take you places you never dreamed of!

Submit your questions, on any topic, here. Alyssa and I look forward to sharing sacred, kind space with you on Wednesday.

Remember, it all takes place in the private Facebook Group, Live Lavishly, The Art of Sustainable Transformation. If you aren't a member, click here to join.

When does, "no," really mean, "yes?"

I’ve had a lot of clients recently who are working to get clarity on saying, yes or no to something.

  • Do I say, yes or no, to the job offer?

  • Do I say, yes or no, to leaving my relationship?

  • Do I say, yes or no, to dating? Or a particular person I’m dating?

  • Do I say, yes or no, to taking a vacation with my best friend and leave my family at home?

  • Do I say, yes or no, to starting or expanding my business?

  • Do I say, yes or no, to leaving my hometown behind and moving to the beach?

What are you wanting to say, yes, or no to?

Every time we say, no, to something, we are saying, yes, to something else.

We can’t say yes, all the time. Even when things sound interesting or fun because when we say, yes to that, we are probably saying, no, to something else. And it’s also true, and I doooo sooooo love this… that when I say, no, to something, or someone, I am saying, YES! To something, or someone else.

I’ve had the same question on my mind. I have lovely business clients. I freakin love helping solo-entrepreneurs manage and grow their businesses! That’s an easy, yes! I have one-on-one clients working on their relationships, careers, and how to expand into the life they’ve been dreaming of. Again, easy, "Yes!"

I also have two collaborative projects I’m working on that thrill me! It’s too soon to tell you about them, but imagine getting three or four of your favorite people together and creating something that will positively make the world a better place? Pretty damn exciting!!

So, what do I say no to? I have a certain amount of creative and business energy. I won’t sacrifice self-care and relationships for “work.” I used to do that and the one thing I know is that it’s not sustainable.

I have to do what I coach clients to do. I have to figure out what to say no to, so I have the time, space and energy for the things I want to say, yes, to!

Here goes! I won’t be taking any one-on-one clients after July 1, 2019. If you’ve been thinking about working with me in that profoundly productive environment of 1:1 coaching, now is the time to say, YES!

You can get a six-session package for $850 (or two payments of $435) – this is most client’s favorite because with six sessions they experience a lot of break-throughs; or… a three-session package that is $495 (or two payments of $255.)

If you want to book a 15-minute Discovery Call to decide which is best for you, we can do that, we just need to do it before July 1st. 

Hit reply and let me know:

1.     Yes! I want six sessions!

2.     Yes! I want three sessions!

3.     Yes! I want a Discovery Call!

Obsessed with Rocketman!

Have you seen it?

It’s a biopic of Elton John’s music and life.

It’s a beautiful portrayal of his struggle to become his authentic self.

Unapologetically authentic. Two of my favorite words.

It took a lot of drugs at first.

Then in his quest for sobriety, he heals his heart and soul from the wounds of his childhood.

Sound familiar?
It’s what we all do.

We all get wounded, no matter how awesome our parents are, or tried to be. It’s not about assigning blame.

It’s about liberating your soul!

My favorite line in the movie comes from another musician who says, “you have to kill who you were born to be, to become who you were meant to be.”

We are all subject to cultural and parental conditioning. For some of us, add to that religious conditioning.

Conditioning is what tells us who we are supposed to be and NOT supposed to be.

Conditioning is NOT who we were meant to be.

It can be a long journey to liberate yourself from all that conditioning into the (sober) freedom we see Elton John living at the end of the movie. It’s not an easy road. We need help.

That’s why I love being a life coach. In one way or another, that’s what I do. I help client’s liberate themselves to their unapologetic, authentic self. It’s a wild and beautiful trip! There are twists and turns, ups and downs, but the liberation! The freedom! It’s worth every moment of the journey.

If you want to explore your unapologetic self, breaking free from who you were conditioned to be and becoming who you were meant to be… I’ve got a special deal. Two, one-on-one coaching session for only $200! That’s over 50% off my normal rate, so it’s time to act.

If you’ve worked with me before, just email me, brenda@brendaflorida.com and let me know you want the two sessions. I’ll invoice you by Friday, June 7, and you can book your sessions.

If you haven’t worked with me, just book a 15-min Discovery Call before Friday, June 7th so we can be sure we’ll be good working together. Book that call here. Then I’ll invoice you and you can book your appointments.

You deserve to be who you were meant to be!

Be the Rocketman of your life!

xoxo,

Brenda

The day I almost slapped someone for telling me to be grateful!

You’ve heard it.

“Find something you’re grateful for.”

“Write down three things a day you're grateful for.”

Gratitude has become the end-all, cure-all practically.

When you’re drowning in fear, overwhelm and despair… it’s a little hard to find.

I remember last fall, I was having a very bad day that was part of a very difficult couple of months.

As a coach, and living my life pretty publicly on social media, I am committed to authenticity.

Which gets tough when you’re in an extended crisis.

I want to be real and… who wants to listen to a life coach who’s depressed!?

On this particular day, I was overwhelmed. I couldn’t see any end to my challenges. And this delightful person, whom I love, said the dreaded words… “Find something to be grateful for!”

I wanted to slap her!! (We were on the phone, which saved both of us from knowing if I would have!)

She insisted. That’s the way she is.

After several minutes… I succumbed. I really just wanted to get her off the phone and go back to my despair.

And then, I felt it.

A tiny shift.

Damn it! This gratitude thing works! I had forgotten.

I thought of two or three really simple things. I think the first thing I thought of was, “I’m breathing.” Which lead me to seeing something in the room I was in that I thought was pretty. Which led me to thinking of the person I was staying with and how grateful I was to be staying with her.

And there you have it. It didn’t solve all my problems. I still had a bunch of shit hitting the fan. There still wasn’t any end in sight as far as that shit went, but…

I felt a release.

I felt a little lighter.

My mind calmed down.

And from there I decided what to do next.

I don’t really remember what I did. I might have decided to take a nap, or a shower, or watch inspirational videos on YouTube, but I did something different than drown in my fear.

Damn it. Maybe gratitude is the end-all, cure-all!

Gratitude is one of the many tools we’ll be unpacking and mastering during my four-week coaching program, From Darkness to Light. Instead of wishing hard-times would magically leave, we’re taking them head-on! We’ll stare fear in the fucking face and win.

The mantra for the program is, “There’s no power outside of you greater than the power inside of you!” For those of you in the program, you’ll leave knowing that is true!!

There are only a few spots left, so get the deets and register here.

If you know a friend who needs the tools and support that From Darkness to Light will deliver, please share this email with them so they can join us. There’s no need to navigate the darkness alone. <3

What is your experience with gratitude? If you don’t have one. Try it. Tell me what happens!


A Cocktail and Some Coaching: A Perfect Pair!

Grab your favorite drink, even if it’s club soda, that’s cool too, and join me for the first every, Cocktails and Coaching!

And guys, you’re invited! In fact, welcomed! I’m excited about men and women gathering together to talk about important topics!

It’s all happening in my private Facebook Group, Live Lavishly: The Art of Sustainable Transformation. If you aren’t a member, click here and request to join now….

Tonight, my amazing co-host is intuitive coach, Jess Bubbico. Jess a genius and will bring her own special magic to the conversation! Check out her website here and connect with her on Facebook here.

We’ve got a number of excellent questions that have been submitted through the form on my website.Submit yours here.

This evening we’ll be discussing relationships, staying positive after a dramatic health diagnosis, how to open doors in the job market and more.

Jess and I will take comments and questions from those of you with us live and virtually coach those that submitted questions.

It promises to be fun and enlightening!

Grab your drink and join us in the Facebook Group at 5 pm Pacific/8 pm Eastern!

xoxo,

Brenda

How's your anxiety?

Anxiety hits all of us at some point.  

Sometimes it’s hot, heavy and never-ending. 

Sometimes it rushes in, out of nowhere, and grabs us by the throat.

It drives us into fear. Imagining terrible outcomes.

It’s always reminding us of something awful in the past or warning us about something awful in the future.

It masquerades as “helpful.”

As if it’s going to make you extra smart or extra resourceful in order to prevent or circumvent a terrible outcome it is imagining or remembering.

Think about it though.

Is it really helpful?

Does it really help you find your most creative, best possible outcome? Does it bring you to the best version of yourself?  

No.


Our best ideas, our best problem-solving skills come out of a place of peace and love. That’s why we ask friends and family for help when we’re struggling. We know they will think of something we won’t. Because they aren’t in anxiety about the situation.

Would you like to turn down the volume on your anxiety and turn up the volume on peace and love?

Then join me for From Darkness to Light. It’s a four-week, small group, coaching program. I’m only allowing 10 people in the group. It’s for men and women. We’re going to face anxiety head-on with tools and life-hacks that will turn down that volume. You’ll move you towards the peace and love that moves you into better decisions, less stress and into a better version of yourself.

I’ve priced it at a super reasonable $99. Get all the deets here and register. It won’t be a mistake, I promise. Your anxiety might not like it, but isn’t that the point??? <3 <3

Did you dread the start of a new week?

I hope not, but statistically speaking it happens to a lot of folks. 

It can start creeping in on Sunday. The dread of going back to work on Monday. 

The dread of a life that you aren't enjoying, slapping you in the face. 

Anxiety and despair, feeling like there's no way out. No escape. 

It's called a Dark Night of the Soul for a reason. 

Our typical ways of coping aren't working very well. 

We can't find a solution. 

The advice we get from family and friends can range from feeling impossible to downright irritating! 

So, what do we do?  

If you're like me, you don't just give up. 

It's life for fuck-sake! We can't just bail. 

But what do we do? 

How do we consciously navigate a dark night of the soul? 

Where's the life-raft? 

I’m creating a life-raft.

It’s the life-raft I needed. 

So, you can stop drowning in the downward spiral of anxiety and catastrophe driven thoughts.

I’ve been collecting tools and strategies for years.

I’m calling it, “From Darkness to Light.”

It’s a four-week group coaching program, for men and women.. I’m pricing it super-easy, because I know that sometimes, a dark night of the soul hits your bank account and I want you to have the tools and experience the support you’ll get when you join the program.

I want you to go. From Darkness to Light.

Hit reply to this email and let me know if you have any questions or are wondering if it's for you.  No one but me will see the email.

I'm only allowing for 10 people to register, so grab your seat today, right here

Grab onto the life-raft. 

From a Dark Night to a Balcony on the Beach?

Today I'm sitting on the balcony of a lovely hotel room overlooking the ocean, in my favorite place, La Jolla, CA. 

I've been very open this week about my own dark night of the soul, several of them actually. 

So, how did I get from a dark night of the soul to this balcony? 

Work. 

Yep. That's not sexy or even terribly intriguing. But, it's true. 

I worked every day to make my internal environment more important than my external circumstances. 

What does that look like? 

It looks like this: I launch a program and get nothing but crickets, I "need" the money to pay bills, nothing else good is happening professionally or financially, and I spend as much time as I need to shift my mindset and how I feel to abundance, instead of the scarcity and fear my circumstances could easily trigger. 

How did I do it? I use a lot of tools. One day one works, the next day it doesn't help at all and I need something else out of my bag of tricks! But between all the tools and the several online communities I get support from...I've gotten through each day. 

Is my struggle over? The gorgeous scene from my balcony is a bit deceiving. This moment, this weekend while I'm here I am totally enjoying all the abundance of it. That's one of my tools. Even when parts of my life are in crisis, I can find another part that isn't, and enjoy the hell out of that! I don't have to let the crisis define me. 

I'll bask in the abundance and glory of this balcony and weekend in my favorite place and know that the only thing that exists, is this present moment. 

And then, there will be a moment when I know what my next step is. For me these days, it's usually one step. I don't know the next 5 steps, just the next one. As Brene Brown says, "courage is the ability to be comfortable with discomfort." She didn't say, "courage is the ability to make discomfort go away. 

That's why I created both, From Darkness into Light and Cocktails and Coaching. Because Cocktails and Coaching is just plain old, good fun. And we all need that. Especially when we need tools to take us From Darkness to Light. They can both exist at the same time. 

Join me for Cocktails and Coaching on Wednesday's at 5 pm Pacific/8 pm Eastern in my private Facebook Group. You can join the group here. You can ask a question or tell me about a situation you want help with, here, and I'll address it live. 

If you're in crisis. If you're in anxiety, fear, confusion, self-doubt and spinning in negative self-talk, you need From Darkness to Light. I'm only allowing 10 people in the group to keep things intimate. Get all the details and register here. We start May 21 at 5 pm Pacific/8 pm Eastern, but I'll close registration as soon as it's full. 

If you have any questions, hit reply and let me know. Your email will be private and I'm the only one who will see it. 

When Life Throws Sh*t at you... I'll show you a way out!

I love inspiring stories!

Especially the rags to riches kind.

When my life is in turmoil, when I'm struggling to get up and keep going, I wonder, how did they get through those bad days?

When great people tell their story and include the adversity they've overcome, we're inspired. But they rarely talk about how they got up every day and went to work or took care of the kids, when they were drowning in despair and hopelessness.

I've had a lot of ups and downs in my life. Times when I wasn't sure how to go on. But, I had to keep going. Life keeps moving. So I did too.

Over the course of my life, I've gotten better at how I navigate those times when I'm not sure I can keep going. I do it with less fear. Less anxiety. I've even learned how to cultivate peace and self-love, BECAUSE things were so hard, not despite the difficulty.

Since becoming a life coach I've had several conversations with other coaches about these, dark nights of the soul, and how few coaches, books or programs really address how to navigate a really terrible time. Everyone agreed with me. "Yeah, no one really talks much about it."

I decided to create it. The program that will show you how.

From Darkness to Light is a four-week group coaching program. We'll meet for an hour a week via free video conferencing.

I'm going to teach and coach. The group will support and encourage each other.

Everyone will get down-to-earth tools to get through the day, when the day is shitty.

If you, or someone you know, is experiencing a difficult time, please join us.

I'm only charging $99 because I know that difficult times often hit your finances.

Get all the details below and register for our May group. All sessions are recorded.

You can move From Darkness to Light. I've done it, I'll be your guide.

Love Yourself Into Life

I had a client recently who shared a self-destructive habit with me that she was ready to let go of. She had worked on it before with other trained professionals, without much affect. She wanted to see if I could help her.

We all have self-destructive habits. We may shop too much, drink too much, hurt ourselves physically, hook-up with abusive men (o women,) deny ourselves what we need and most of us shame ourselves with brutal self-criticism.

Whichever your current form of self-abuse is, I encourage you to work with it as I coached my client to. But, know before you start, this is a tad radical.

I want you to love yourself into life.

I hear you. There’s a cynical voice in your head right now that is saying, “that won’t work!.”

You think you need discipline or “fixing.”

Let’s face it, we often feel like we’re “broken” or “not good enough.” The obvious answer is to whip ourselves into shape!

I bet you’ve tried that. My clients try it.

It doesn’t work.

It isn’t sustainable.

We can’t discipline or beat ourselves into our next break-through.

Your next break-through, the one that changes you forever, will come from love.

A deep sense of how lovable and worthy you are. Period. No matter what.

Not loving yourself because you successfully complete certain tasks, or hit your ideal weight or stop a destructive behavior.

Loving yourself because you are. You are. You are a unique spark of the Divine.

 Created to spread your special magic into the world.

My client got her big break-through.

Are you ready for yours?

 

Email me and let me know what you’re ready to break-through in your life. We can get to work on loving you back to life this week!

Have you scared yourself today?

They say we should do something every day that scares us.

I’ve definitely been scaring myself a lot lately!

A move across country.

A new business.

A shift in my services in that new business.

Putting it all on the line, betting on my own success.

I can definitely say it’s worth it. Scaring yourself can create an avalanche of amazing experiences!

My word for 2019 is “Expand.”

It has turned out to be a very appropriate word!

When you scare yourself a lot, you expand a lot – or shrink back – not an option that interests me.

So, in a nutshell, that’s what I do with my clients. Whether they are business owners, sales people or individuals looking to have a break-through in their life, I facilitate expansion. Personal expansion and business expansion.

Is it work? Sure.

Are there rewards? Massive ones. For my clients and for me.

Are you ready to reap the rewards of expansion?

I’d love to help you do it. Let’s chat and see if we’re a good fit. You can book a 15 minute Discovery call here and we’ll figure it out.

Transforming into the new normal

Have you ever made such a dramatic change in your life that you created a new normal?

Maybe the transformation was thrust upon you from a life event: a move, divorce, marriage, started a family, sent your last kid to college, experienced a career, business or financial loss or breakthrough?

 Transformation means, “a thorough or dramatic change.”

 You may have noticed I’ve been pretty quiet since the end of 2018.

 I left Pennsylvania on December 27th and drove to Los Angeles. I arrived on New Year’s Eve. It was a dream come true (an intention actually from earlier in the year) to ring in 2019 in Southern California.

It was the first step in my move across the country that was full of trust in the unknown. I didn’t have a place to live (I still don’t), my business was very new (it still is) and I was struggling with my services, offerings and brand (I’m not anymore.) Something felt slightly “off,” and I couldn’t figure out what it was. I love coaching. I love liberating people to their wisdom and brilliance. So, why did things feel like such an uphill battle?

Not being independently wealthy, a big move and a new business, mixed with some brand uncertainty, also meant there were some financial challenges.

And yet… there was so much joy. So much certainty. Certainty that all this uncertainty and change that I was ushering into my life was intentional and purposeful.

I hung on and took the ride.

I didn’t talk about it on Facebook and I didn’t email you several times a week, like I have in the past, to give you the blow by blow.

In truth, I wasn’t sure what to say. So, I stayed quiet. I turned inward. I waited for my inner wisdom to lead the way.

That’s exactly what I tell my clients to do. Because I’m a big believer in, “it isn’t about the challenge, it’s about who you’re becoming.”

I kept becoming. I kept becoming a new version of myself.

“A thorough or dramatic change.”  Transformation. I am experiencing deep transformation.

 Some of it’s ugly. Some of it’s gorgeous! Sometimes I’m singing. Sometimes I’m crying.

Can you relate?

Are you in the midst of transformation?

Are you inviting transformation, as I did?

Or is life thrusting a transformation on you?

No matter what shape or size it comes in, I’m here for you. I am 100% clear that my gift is facilitating transformation. In my life. In my client’s lives. In my business. In my client’s businesses.

I am now 100% clear.

I am a transformation coach. I even made some changes to my website to better reflect my services, including biz consulting and operational support for entrepreneurs, and my commitment to sustainable transformation. Check it out, www.BrendaFlorida.com

I work with individuals and business owners who want transformation. They aren’t kicking and screaming against it. They are ready to embrace it. Ready to become the next version of themselves. To create a new normal in their lives, careers, relationships, business and how they contribute to the world.

 Do they get scared? Sure. Do they need help? Sure. Are they willing to invest in their transformation in order to experience the joy of living the next highest expression of themselves? You bet your life they are.

 Is transformation knocking on your door? Will you answer it?

Book a 15-Minute Discover Call here and we’ll chat about it.

There’s no better investment than the investment in your own transformation.

I can’t…

What do you tell yourself you can’t do?

You can’t:

  • Lose weight

  • Get into shape

  • Surf (that was mine, more about that later)

  • Handle money responsibly

  • Get a better job

  • Start a business

  • Ask for a raise

  • Tell your spouse to stop doing what you don’t like

  • Ask for what you want in bed

  • Set a boundary with a friend

  • Stop taking care of others, even when you’re drained because they need you

  • Afford to take a vacation

I don’t care what it is. We tell ourselves all the time, that we can’t.

I’m sick of it!

I hate to rant… sort of, but this one kills me.

Either we can do it, or we don’t want to.

Because if we really want to, we’ll find a way. Otherwise, let’s be honest and say, “I don’t want to.”

It’s okay not to want to. You can, not-want-to put in the effort to get a better job, ask for a raise or start a business. Or, maybe you don’t really want to lose weight, get into shape or surf. While we live in a culture that values money, prestige, being thin and physically fit, you can buck the system and say, nope. That isn’t me. I don’t want to.

Cool. I can get behind that!

Here’s what I can’t get behind.

You have a thought that tells you, you aren’t good enough to do one of those things you want to do. Or a thought that tells you that you’re too old, too young, too fat, too thin, too out of shape, that your husband won’t listen, or your friend won’t respect your boundary, or you haven’t made enough money to go on vacation!

Those are the thoughts I cannot abide.

Those thoughts are not true.

I’ve told myself for the last couple of years that I can’t learn to surf. I’m too old, too out of shape, it’s too late for me. Then I met Alex. She’s a genius when it comes to the body and what’s possible. I told her I really wanted to surf, but couldn’t, because I was too old and out of shape and she said, “that’s not true! I can help you get into shape to surf. I’ll show you what to do and you do it. In six weeks, you’ll have confidence in your ability to surf.” *Note, that doesn’t mean I’ll be ready to surf, but I’ll know I can get there. Alex is honest as well as motivating!

I’m not saying I can’t surf anymore.  I am saying that I can get into shape so that I can.

As far as losing weight goes, that’s clear, I don’t want to.

It’s incredibly liberating to be honest with ourselves.

What do you need to be honest with yourself about?

If you really don’t want to do it, even if it’s not popular, just be honest and say, you don’t want to. You’ll feel how freaking liberating that is!

If you want to do something and you don’t know how to get there, like me with surfing, then stop saying you can’t, and find someone who can help you! That’s why we need fitness trainers, coaches and all other types of teachers and mentors. They help us get where we want to be when can’t seem to get ourselves there.

Just do it, as Nike says. Hire the coach, hire the fitness trainer, book the vacation, lose the weight, whatever it is that you want…you CAN do it!

I’d love to chat with you about whether or not I can help you in the coaching department. It’s super easy, schedule a 10-minute call with this link, and we’ll figure it out. Easy, peasy.

xoxo,
Brenda